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Parsons The New School for Design Sweeps Amazon Fashion Studio Sessions with Winning Images in Both Categories for $100,000 in Prizing

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Parsons The New School for Design Sweeps Amazon Fashion Studio Sessions with Winning Images in Both Categories for $100,000 in Prizing Press Release : Amazon Fashion  –  Sat, Oct 19, 2013 8:43 PM EDT
Related Content View Photo timberland Industry Panelists at Amazon Fashion Studio Sessions (Photo: Business Wire) Multimedia Gallery URL
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Four participating schools – Fashion Institute of Technology, Parsons
The New School for Design, Pratt Institute, and The School of Visual
Arts – sent two teams of five students (one focused on womenswear, and
the other on menswear) to compete in the day-long contest that
challenged the selected students to conceptualize, style, and shoot a
compelling editorial utilizing its new 40,000 square foot photography
studio in Williamsburg.

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Industry experts including men’s fashion director of T: The New York
Times Style Magazine, Bruce Pask; photography director of Vogue, Ivan
Shaw, and fashion industry consultant Julie Gilhart acted
as mentors throughout the day, providing real-time feedback and guidance
to each team as they worked to produce an image in-line with the Amazon
Fashion brand.

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The five hour challenge culminated in individual team presentations to a
panel of industry experts including ready-to-wear designer Steven Alan;
editor-in-chief of Lucky Magazine, Eva Chen; fashion industry
consultant Julie Gilhart; Council of Fashion Designers of America
(CFDA) chief executive officer, Steven Kolb; womenswear designer Derek
Lam
; creative director of VICE Magazine, Annette Lamothe-Ramos;
chief creative officer of Amazon Fashion, Dennis Leggett;
co-founder of Art + Commerce, Jim Moffat; men’s fashion director
of T: The New York Times Style Magazine, Bruce Pask; co-founder
and creative director of Milk, Mazdack Rassi; womenswear designer Tracy
Reese
; photography director of Vogue, Ivan Shaw; and model Elettra
Wiedemann,
who voted on the best womenswear and menswear
image. Each team was judged on creativity, wardrobe styling,
composition, photography, art direction, set design, fashion editing and
consistency with Amazon Fashion branding.

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Parsons’ menswear and womenswear images will be featured on Amazon.com/Fashion .
A total of $100,000 was awarded: each winning team received $25,000 for
their work and an additional $25,000 for their school. The winning teams
will also receive a mentoring session with Cathy Beaudoin, President of
Amazon Fashion; Steven Kolb, CEO of the CFDA; and Andrew Rosen, founder
and president of Theory.


Images available for download here


About Amazon Fashion


Amazon
Fashion , a fast-growing division of Seattle-based Amazon.com, Inc.
( AMZN ), is a one-stop destination for head-to-toe style,
offering clothing, shoes, jewelry, timepieces, handbags, and accessories
from a wide range of iconic, designer, contemporary, and classic brands.
Amazon Fashion aims to reinvent the online fashion shopping experience
and to support Amazon.com’s corporate mission to be the Earth’s most
customer-centric company, where customers can find and discover anything
they might want to buy online. In true Amazon style, trying things
on—and sending them back—is easy with free shipping and free returns on
eligible items.


At Amazon Fashion, we carry the newest and most-wanted pieces of the
season, along with the classics and basics that make up the foundation
of every wardrobe, including must-have denim from Hudson
Jeans , True
Religion , and Seven
for All Mankind . Amazon Fashion also has one of the largest
selections of shoes for the whole family, from designer to athletic,
including favorite brands like Kate
Spade New York , Steve
Madden , Cole
Haan , Adidas ,
Timberland ,
and so many more. Amazon Fashion also carries a vast array of handbags,
jewelry, and must-have accessories—as well as an impressive watch
selection, including GUCCI ,
Ferragamo ,
and Versace .


From tried-and-true heritage brands like Levi's ,
Lucky
Brand , and Pendleton
to contemporary designers like Rebecca
Minkoff , Rachel
Roy , Steven
Alan , and Tracy
Reese , Amazon Fashion offers options for just about everyone. Amazon
Fashion also provides how-to-wear-it ideas and style inspiration to make
shopping that much easier and more enjoyable. Amazon Fashion editorials
highlight the latest trends and newest arrivals, while designer
spotlights and other special content take you behind the scenes with
industry tastemakers.


About Amazon.com


Amazon.com ,
Inc. ( AMZN ), a Fortune 500 company based in Seattle, opened on
the World Wide Web in July 1995 and today offers Earth’s Biggest
Selection. Amazon.com, Inc. seeks to be Earth’s most customer-centric
company, where customers can find and discover anything they might want
to buy online, and endeavors to offer its customers the lowest possible
prices. Amazon.com and other sellers offer millions of unique new,
refurbished and used items in categories such as Books; Movies, Music &
Games; Digital Downloads; Electronics & Computers; Home & Garden; Toys,
Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health & Beauty; Sports
& Outdoors; and Tools, Auto & Industrial. Amazon Web Services provides
Amazon’s developer customers with access to in-the-cloud infrastructure
services based on Amazon’s own back-end technology platform, which
developers can use to enable virtually any type of business. Kindle
Paperwhite is the world’s best-selling and most advanced e-reader. It
features new display technology with higher contrast, the next
generation built-in light, a faster processor, the latest touch
technology, and exclusive new features designed from the ground up for
readers. Kindle, the lightest and smallest Kindle, features improved
fonts and faster page turns. The new Kindle Fire HDX features a stunning
exclusive 7” or 8.9” HDX display, a quad-core 2.2 GHz processor, 2x more
memory, and 11 hours of battery life, as well as exclusive new features
of Fire OS 3.0 including X-Ray for Music, Second Screen, Prime Instant
Video downloads, and the revolutionary new Mayday button. The all-new
Kindle Fire HD includes an HD display, high-performance processor and
dual speakers at a breakthrough price.


Amazon and its affiliates operate websites, including www.amazon.com ,
www.amazon.co.uk ,
www.amazon.de ,
www.amazon.co.jp ,
www.amazon.fr ,
www.amazon.ca ,
www.amazon.cn ,
www.amazon.it ,
www.amazon.es ,
www.amazon.com.br ,
www.amazon.in ,
and www.amazon.com.mx .
As used herein, “Amazon.com,” “we,” “our” and similar terms include
Amazon.com, Inc., and its subsidiaries, unless the context indicates
otherwise.


Forward-Looking Statements


This announcement contains forward-looking statements within the meaning
of Section 27A of the Securities Act of 1933 and Section 21E of the
Securities Exchange Act of 1934. Actual results may differ significantly
from management's expectations. These forward-looking statements involve
risks and uncertainties that include, among others, risks related to
competition, management of growth, new products, services and
technologies, potential fluctuations in operating results, international
expansion, outcomes of legal proceedings and claims, fulfillment and
data center optimization, seasonality, commercial agreements,
acquisitions and strategic transactions, foreign exchange rates, system
interruption, inventory, government regulation and taxation, payments
and fraud. More information about factors that potentially could affect
Amazon.com's financial results is included in Amazon.com's filings with
the Securities and Exchange Commission, including its most recent Annual
Report on Form 10-K and subsequent filings.


Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20131019005011/en/
MULTIMEDIA AVAILABLE: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50732596&lang=en
Contact:
Amazon.com, Inc.Media Hotline, 206-266-7180 www.amazon.com/pr
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