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Newton-based Topo Athletic rolls out new line of minimalist running shoes
Topo Athletic photo
Topo Athletic is launching a new line of minimalist shoes known as the ST.
Managing Editor, Print- Boston Business Journal
timberland As a fan of minimalist shoes that help mimic barefoot running form, Iâ€™ve paid close attention to the footwear that Tony Post has been selling. While he worked at Vibram USA, he led the effort to sell the Vibram FiveFingers, those funny-looking shoes with the separate sections for each toe. Last year, he started his own company, Newton-based Topo Athletic , and began selling split-toe shoes, another funny-looking shoe, though a shoe with two toe compartments instead of five.
timberland boots on sale I know that the Vibram and Topo split-toe shoes have their zealous users and true believers. But Iâ€™ve stuck to traditional racing flats, in part because I donâ€™t want to worry about buying and keeping track of those specialized socks.
timberland boot outlet But now Post and his startup have come up with a new line of shoes, one without the toe splits or the unique sock requirement. My curiosity was piqued.
timberland shoes Topo is expected to begin shipping the new ST models in December to stores, with the lightweight running shoes arriving in City Sports stores in the Boston area by mid-December. (Post says Topo shoes are now carried in more than 150 retail locations across the country.) Theyâ€™ll retail for $90, a little less than the comparable split-toe Topo road-racing shoe that's already on the market.
timberland boots Post fused the toes together for the ST. But in designing these latest shoes, he tried to keep several of the elements that make the other Topo shoes unusual. The upper part of the shoe more closely conforms to the actual shape of a personâ€™s foot than most running shoes. Thereâ€™s virtually no drop in the shoeâ€™s platform, from the heel to the toe. And itâ€™s designed to be light. These shoes clock in at between 6 and 7 ounces for a size 11 menâ€™s shoe. (I gave a pair of STs a test run this morning and decided to buy them; they feel light and effortless, two of my requirements for a running shoe.)
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