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The Lineup: Mexico's $1 billion deal; North Face appeal; Manchester United still unsigned | OregonLive.com

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The Lineup: Mexico's $1 billion deal; North Face appeal; Manchester United still unsigned
mexjersey.jpg
The Mexico national team jersey by Adidas sold 33 million units in 2010.
(Allan Brettman / The Oregonian)
Print
Allan Brettman | abrettman@oregonian.com
By
Allan Brettman | abrettman@oregonian.com
The Oregonian
Email the author | Follow on Twitter
on November 18, 2013 at 7:00 AM, updated November 18, 2013 at 8:55 AM
"...They would probably never admit there was a college girl buying their product,” Mr. Boyle said.
northface Mexico and New Zealand meet Wednesday for their second World Cup play-in game in Wellington, NZ. After defeating New Zealand last week 5-1 , Mexico would appear to be set for a trip to the world’s most popular sports event.
northface As reported in The Oregonian , that would be of great relief to the soccer units of Adidas and Nike — especially Adidas. Officials with the North American office of the German sporting goods company held a media day last week at their Portland office to draw attention to World Cup-inspired footwear, apparel and the official match ball. Along the way, Ernesto Bruce, director of US soccer, reminded reporters that the Mexico’s jersey is the biggest-selling jersey in the world, with 33 million sold in the 2010 World Cup .
northface The New Zealand Herald, in a story published Sunday, put a number on the World Cup monetary stakes facing Mexico: $1 billion .
northface North Face: Is the high-achiever in the VF Corp. stable of brands experiencing an identity crisis? Is North Face not sure if it is the brand of the social strata-conscious high school student or the high-climbing adventure traveler? Nah, North Face executives tell The New York Times . But Columbia chief executive Tim Boyle, recognizing an opportunity to talk smack when he sees it, tells the Times he isn’t so sure.
North Face’s nearest competitor, Columbia Sportswear, with 12.5 percent of the nation’s outdoor apparel market in 2012, according to SportsOneSource, aggressively takes the opposite stance. Columbia, based in Portland, Ore., subscribes to the belief that “ordinary people don’t identify with elite athletes taking extreme risks; they find them terrifying,” said Tim Boyle, the company’s president and C.E.O.Mr. Boyle is happy to say his company’s average customer is “a 35-year-old family person — a mom or dad who likes taking the kids outside for hiking and camping.”Columbia sells clothing and gear for the serious athlete through its Mountain Hardwear brand and footwear through its Sorel brand. And it is quite willing to sell Columbia clothing at discount stores like T.J. Maxx, an approach North Face shuns.“I think they’ve got their position in the marketplace and they would probably never admit there was a college girl buying their product,” Mr. Boyle said. “But they’d be a much smaller business if college girls weren’t buying.” Indonesia: Nike was among a delegation of 23 U.S. companies that met last week in Jakarta to reaffirm interest in Indonesia, the country that accounts for 26 percent of the company’s biggest-selling product: footwear. In fiscal year 2013, Vietnam accounted for 42 percent; China, 30 percent.
northface Attacks: The 1980s phenomenon of people attacking other people to take ownership of their shoes or clothes lives on, says The New York Times .
northface Contract talks: Manchester United is involved in protracted talks with Nike over a sponsorship contract renewal, The Daily Mail reports. Also, Adidas is watching.
-- Allan Brettman

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