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Clutch Integrates Retail Loyalty Programs into Google Wallet | Business Wire

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Clutch Integrates Retail Loyalty Programs into Google Wallet
Integration of Clutch Loyalty Platform via Google Wallet Objects API
Enables Consumers to Add Loyalty Cards from Favorite Retailers to Google
Wallet

October 22, 2013 09:05 AM Eastern Daylight Time
pandora PHILADELPHIA--( BUSINESS WIRE )-- Clutch ,
a leading loyalty, rewards, gifting and mobile commerce platform for
consumer-focused retailers and brands, today announced the integration
of its platform with Google Wallet. Available now, this integration
enables consumers to add and use loyalty cards from their favorite
retailers to the Google Wallet mobile app on Android and iOS. In
addition, participating retailers and brands can easily and
cost-effectively promote their loyalty programs to customers on mobile
devices, without the time and cost incurred from custom mobile app
development.


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The Clutch platform powers loyalty, rewards, gift and promotional
programs for more than 350 merchants, including well-known brands such
as Godiva Chocolatier, Harley Davidson, Swatch, Dooney & Bourke, Life is
Good, Pandora Jewelry, Lacoste and The Body Shop. Google Wallet is a
free digital wallet that securely stores a consumer’s credit cards,
debit cards, offers, loyalty cards and more. With Google Wallet,
consumers can buy in-store and online, as well as send money to
merchants and friends.

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“A mobile wallet needs to be unified with shopping, loyalty and gifting
to give consumers a valuable and meaningful experience,” said Andy
O’Dell, co-founder and Chief Commercial Officer of Clutch. “The openness
and flexibility that Google provides with its API is key to success. Our
integration demonstrates how this openness is great for the consumer and
the retailer. The consumer gets the convenience of instantly adding
loyalty cards to their mobile wallet, while the retailer gets a single
relationship that delivers a variety of distribution points for their
high-impact loyalty programs, offers and more.”

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How it Works

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When consumers access the main menu of the Google Wallet, they now see
an option to access loyalty programs. From there, they can browse a list
of programs available from participating retailers and add their cards
by typing their membership number or scanning a bar code. Consumers also
can enroll in new programs instantly using information already stored in
their Google Wallet. Their membership is then immediately validated and
their cards are available for immediate use.

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Once consumers add loyalty cards to their mobile wallet, they will be
able to view rewards points balances, see program benefits, and receive
customized offers and promotions. They also can present their phone to
the merchant at the point of sale in a store for a loyalty account to be
applied or for a reward to be redeemed.


In addition to helping consumers use loyalty cards, the Google Wallet
integration greatly benefits retailers and merchants because they can
promote their loyalty program to mobile users without having to build a
custom app. It provides another distribution platform for their loyalty
programs and a new way to reach their best customers with offers and
promotions tailored for them. Finally, merchants can improve the speed
at which they can complete transactions since consumers can find and
present their loyalty cards faster with Google Wallet.


The Clutch loyalty platform integration with Google Wallet is available
immediately.


About Clutch


Clutch is the loyalty, rewards, gifting and mobile commerce
platform for consumer-focused retailers and brands. The company creates
brand advocates by delivering consistent and relevant experiences across
all engagement and buying channels. For more information, please visit www.clutch.com ,
follow Clutch on Twitter @ClutchShopping
or like Clutch on Facebook .



Contacts

fama PR Ted Weismann, 617-986-5009 clutch@famapr.com

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