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Jay Z's Gift To Cano Questioned, Showing Hazards Of Synergy
Robinson Cano: His birthday gift from Jay Z is being watched.
watches Robinson Cano has had quite the offseason thus far. As his free agency begins, the Jay Z client and longtime Yankees second baseman has appeared at the top of nearly every list of the best players on the market; heâ€™s said to be seeking a 10-year deal worth $310 million, which would be the largest in the history of professional sports.
all brand watches His agentsâ€“Jay Z and Roc Nation Sports, in partnership with Creative Artists Agencyâ€“are known as shrewd negotiators, and Cano is virtually guaranteed a nine-figure payday, if not his desired sum. In the meantime, the perks have been terrific, particularly on a recent trip to Belgium. Cano traveled there to celebrate his 31st birthday and attend a Jay Z concert; afterwards, the rapper presented him with a limited edition Hublot watch valued at nearly $34,000.
swiss replica watches The MLB Players Association did not look so kindly on the matter. According to ESPN , the organization is investigating to see if Jay Z violated any of the playersâ€™ unionâ€™s rules for agents by giving Cano the timepiece. MLBPA regulations state that â€śNo Player Agent or Applicant shall provide, cause to be provided or promise to provide, any money or any other thing of value to any player, or any person related to or associated with such player, the purpose of which is to induce or encourage such player to use or continue to use any personâ€™s or firmâ€™s services.â€ť
swiss replica watches aaa+ This is not the first time Jay Z has run afoul of league regulations by cozying up to professional athletes and teams with the intention of boosting his own businesses. Last spring, the NFL probed his relationship with quarterback Geno Smith to see if he and his associates had violated league rules while wooing the Jets star to Roc Nation Sports; a postgame visit by Jay Z to the locker room of the University of Kentucky menâ€™s basketball team in 2011 drew a $50,000 fine from the NCAA.
copy watches Such are the perils of being a multihyphenate mogul. From the beginning of his career, Jay Zâ€™s business strategy has centered on synergy and cross-promotion. When representatives of the Iceberg clothing wouldnâ€™t compensate him for lyrical mentions in the late 1990s, he decided to start his own fashion line, Rocawear (he and his partners sold the brand for $204 million in 2007).
best swiss replica watches Since then, Jay Z has launched or partnered on a slew of products in many categories frequently referenced in hip-hop songs. Thereâ€™s been vodka (Armadale), champagne (Armand de Brignac), sneakers (S. Carter, with Reebok), cologne (first, 9IX; more recently, Gold Jay Z), basketball teams (first at Rucker Park, then in Brooklyn), nightspots (the 40/40 Club) and watches (Hublot), many of which I detailed in my Jay Z biography Empire State of Mind .
The overarching theme: why give free publicity to somebody elseâ€™s brand when you can rap about your ownâ€“and reap the rewards? It only seems fitting that Jay Zâ€™s latest issue stems from an instance of him giving a product of one venture (Hublot) to Cano, an individual crucial to another (Roc Nation Sports).
Jay Z has shown a willingness to make adjustments to his strategy to avoid penalties; for example, he sold his stakes in the Brooklyn Nets and their arena to prevent a conflict of interest that could have gotten in the way of establishing Roc Nation Sports.
But donâ€™t expect the investigation over Canoâ€™s watchâ€“or any potential financial penaltiesâ€“to dissuade him from hobnobbing with athletes.
As he raps in one recent song: â€śWhatâ€™s 50 grand to a [person] like me?â€ť
Want to learn more about the business of music? Follow me on Twitter and check out my Jay Z biography, Empire State of Mind . My next book, Michael Jackson, Inc , is due out next year.
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