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Deckers Outdoor Corporation Extends Selling and Point of Sale to the
Aisle with VeriFone Hardware and Software
VeriFone provides UGG brand stores the retail solution it needs to
connect with customers and complete in store transactions through
Demandware e-Commerce website

To tweet this news, copy and paste link
to your Twitter handle with the hashtag #omnichannel #retail

January 13, 2014 09:00 AM Eastern Standard Time
NRF 103rd Annual Convention & EXPO
ugg NEW YORK--( BUSINESS WIRE )--NRF 2014 Booth #2855 - - VeriFone Systems, Inc. (NYSE: PAY),
announced today that Deckers Outdoors Corporation (NASDAQ: DECK) has
implemented VeriFone mobile retailing hardware and software to fulfill
its omni-channel initiative at 40 UGG Australia brand store locations.
The solution enables store associates to accept payments from the sales
floor and sell out of stock products available online through its
integration with an ecommerce platform from Demandware.

uggs outlet
The VeriFone GlobalBay Retailing solution is providing Deckers with the
ability to bring the power of omni-channel to the aisle, enabling sales
associates to better engage consumers, fulfill their requirements and
complete transactions with full end to end credit card security. The
solution’s seamless integration with the Demandware ecommerce platform
enables store associates to also sell out of stock products in the aisle
that are available on the store’s website.

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“We are not a technology company, but we need to utilize technology to
enhance the customer’s engagement with the UGG brand. Our implementation
of GlobalBay, which we call Infinite UGG, enables our associates to have
a deeper, more meaningful interaction with customers while fulfilling
their demands for products—anywhere, anytime—in a seamless, secure and
elegant manner,” said Gerard Marceda, vice president of North America
Retail for Deckers. “Customers are delighted, and that’s our ultimate

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The VeriFone solution delivers an omni-channel experience that is PCI
compliant and satisfies consumer demands to keep credit card information
safe from theft. The solution includes the PAYware Mobile secure payment
sled, which enables payment acceptance through the iPad mini, and
VeriShield Protect for end-to-end encryption. It is configurable by
Deckers and offers deployment speed and flexibility.

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“With VeriFone GlobalBay Retailing, sales associates not only have an
opportunity to ‘save the sale,’ but to also leverage mobile technology
to provide product details, images and relevant information anywhere in
the store,” said Jeff Wakefield, vice president of Business Development
and Strategic Initiatives for VeriFone.

uggs outlet store
In addition to enhanced sales capabilities and customer experience, the
VeriFone GlobalBay solution also provides Deckers with a channel it can
use to remotely provide employees with training videos and other types
of informational content in real time.

Additional Resources

GlobalBay Retailing Solution

Safe Harbor Statement under the Private Securities Litigation Reform
Act of 1995 for VeriFone Systems, Inc

This press release includes certain forward-looking statements within
the meaning of the Private Securities Litigation Reform Act of 1995.
These statements are based on management's current expectations or
beliefs and on currently available competitive, financial and economic
data and are subject to uncertainty and changes in circumstances. Actual
results may vary materially from those expressed or implied by the
forward-looking statements herein due to changes in economic, business,
competitive, technological and/or regulatory factors, and other risks
and uncertainties affecting the operation of the business of VeriFone
Systems, Inc., including many factors beyond our control. These risks
and uncertainties include, but are not limited to, those associated
with: the successful implementation of the VeriFone GlobalBay Retailing
solution with Deckers, execution of our strategic plan and business
initiatives and whether the expected benefits of our plan and
initiatives are achieved, short product cycles and rapidly changing
technologies, our ability to maintain competitive leadership position
with respect to our payment solution offerings, our assumptions,
judgments and estimates regarding the impact on our business of the
continued uncertainty in the global economic environment and financial
markets, our ability to successfully integrate acquired businesses into
our business and operations, our ability to protect against fraud, the
status of our relationship with and condition of third parties such as
our contract manufacturers, distributors and key suppliers upon whom we
rely in the conduct of our business, our dependence on a limited number
of customers, the conduct of our business and operations
internationally, our ability to effectively hedge our exposure to
foreign currency exchange rate fluctuations, and our dependence on a
limited number of key employees. For a further list and description of
the risks and uncertainties affecting the operations of our business,
see our filings with the Securities and Exchange Commission, including
our annual report on Form 10-K and our quarterly reports on Form 10-Q.
The forward-looking statements speak only as of the date such statements
are made. VeriFone is under no obligation to, and expressly disclaims
any obligation to, update or alter its forward-looking statements,
whether as a result of new information, future events, changes in
assumptions or otherwise.

About Deckers Outdoor Corporation ( www.deckers.com )

Deckers Outdoor Corporation is a global leader in designing, marketing
and distributing innovative footwear, apparel and accessories developed
for both everyday casual lifestyle use and high performance activities.
The Company's portfolio of brands includes UGG® Australia, Teva®,
Sanuk®, TSUBO®, Ahnu®, MOZO®, and HOKA ONE ONE®. Deckers Outdoor
products are sold in more than 50 countries and territories through
select department and specialty stores, 105 Company-owned and operated
retail stores, and select online stores, including Company-owned
websites. Celebrating the 40th anniversary of its founding in 2013,
Deckers Outdoor has a history of building niche footwear brands into
lifestyle market leaders attracting millions of loyal consumers
globally. For more information, please visit www.deckers.com .

About VeriFone Systems, Inc. ( www.verifone.com )

VeriFone Systems, Inc. (“VeriFone”) (NYSE: PAY) is the global leader in
secure electronic payment solutions. VeriFone provides expertise,
solutions and services that add value to the point of sale with
merchant-operated, consumer-facing and self-service payment systems for
the financial, retail, hospitality, petroleum, government and healthcare
vertical markets. VeriFone solutions are designed to meet the needs of
merchants, processors and acquirers in developed and emerging economies


VeriFone, Inc. Andy Payment, +1-770-754-3541 andy.payment@verifone.com

VeriFone's GlobalBay Retailing solution is providing Deckers with the ability to bring the power of omni-channel to the aisle in UGG Australia stores. VeriFone's PAYware Mobile secure payment sled enables payment acceptance through the iPad mini, and VeriShield Protect provides end-to-end encryption of consumer card data. (Photo: Business Wire)
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VeriFone's GlobalBay Retailing solution is providing Deckers with the ability to bring the power of omni-channel to the aisle in UGG Australia stores. VeriFone's PAYware Mobile secure payment sled enables payment acceptance through the iPad mini, and VeriShield Protect provides end-to-end encryption of consumer card data. (Photo: Business Wire)
Full Size

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