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Play of glass and light
Patek Philippe’s new booth at Baselworld 2014 combines innovation, tradition and functionality
PATEK Philippe marked its presence at last month’s Baselworld 2014 with a new and original booth, both futuristic and functional, to strongly illustrate its core values. Modern and timeless, the transparent and luminous pavilion replaces the previous one disclosed in 1999.
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It presents the entire Patek Philippe collection in outward facing showcases to underline the company spirit of transparency and open communication to the world. The striking design embodies the balance between innovation and institution.
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Combining innovation, tradition and functionality in its aesthetic design, the pavilion stems from the concept of a huge transparent glass shield to best reveal the timeless beauty of its timepieces displayed toward the outside, while the inside harbours the bustling activities of a watchmaking company during a major exhibition.
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Architect Ottavio Di Blasi chose glass and steel as the basic materials for the pavilion: 117 glass elements weighing 70 tonnes were assembled on a structure made of 125 tonnes of steel to build a glass envelope of 600 sqm.
The glass structure reveals 16 exhibition showcases. Inside the pavilion, the central structure is made of 400 sq m of backlit Corian.
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In addition, 5km of LED strips serve to illuminate this construction transformed into a gigantic pavilion of light.
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