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JeanRichard Commemorates Anniversary Of Sully's 'Miracle' On The Hudson River

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JeanRichard Commemorates Anniversary Of Sully's 'Miracle' On The Hudson River
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watches Yesterday at the Tourneau TimeMachine in New York City, JeanRichard honored brand ambassador Captain Chesley “Sully” Sullenberger in order to commemorate the fifth anniversary of him miraculously landing Flight 1549 on the Hudson River, thus saving the lives of its 155 passengers. At the same time, the Swiss watch brand introduced the special edition 208 Seconds Aeroscope timepiece. The “208 Seconds” in the watch’s official title refers to the length of the spectacular landing making headlines around the globe , which took place on January 15, 2009.
high quality swiss replica watches This event is a natural fit to the importance of time, as Bruno Grande, COO of JeanRichard explained to the guests in attendance. “The watch showcases…Sully’s inspirational achievement in seconds of great urgency, and his efforts since then to continue to help change and improve people’s lives and support organizations such as the American Red Cross and the Rory Staunton Foundation .”
The JeanRichard 208 Seconds Aeroscope retails for $5,400
swiss replica watches aaa+ “I am grateful for JeanRichard’s support of my philanthropic work,” Sullenberger added.
JeanRichard COO Bruno Grande (left) and Captain Chesley ‘Sully’ Sullenberger
high quality replica watches for men The watch’s “208 seconds” are represented by a subtle white and red track encircling the titanium Aeroscope’s dial, a watch that very fittingly and contemporarily reinterprets the pilot’s watch. A portion of the proceeds of its sales will go to two of the charities that Sullenberger supports: the American Red Cross and The Rory Staunton Foundation. Interestingly, social media – which, as I pointed out in my post yesterday , has begun to take on ever greater meaning in watch industry marketing efforts – also played an integral part in yesterday’s event: guests were tasked with taking a wrist shot of the new 208 Seconds Aeroscope to post to their own Instagram accounts, with the “best shot” re-grammed today on the brand’s Instagram account (@JRwatches). The incentive to participate was great: the winner will receive his or her own 208 Seconds Aeroscope.
Guests at the event take Instagram wrist shots
swiss replica watches aaa+ Elizabeth Doerr is the editor-in-chief of Quill & Pad , an online magazine that keeps a watch on time.
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